In this special episode, Robert Stelling, the director of Interclean, and Michelle Marshall, editor in chief of the European Cleaning Journal and chairwoman of the Amsterdam Innovation Award jury, discuss Tips & Tricks for entering the Amsterdam Innovation Award.
They discuss the unique aspects of the award, such as the independent jury composed of industry experts, and the process of online judging followed by in-person pitches in Amsterdam. Marshall emphasizes the importance of a well-crafted entry, detailing the story behind the innovation, its potential impact, and providing evidence to support the entry.
