This episode of “Spotless” is a special edition aimed at exhibitors preparing for the Interclean Amsterdam show of this year. Hosted by Robert Stelling, the podcast features guests Han Leenhouts from Sales and Pepper, who offers practical advice on how to prepare for your participation in the exhibition. He shares insights gained from his experience as a stand builder and trainer for exhibitors. The conversation covers setting objectives, inviting clients and prospects, booth preparation, engaging with visitors, and the importance of follow-up after the event.
Key points discussed include:
- Setting clear objectives for participation
- Inviting clients and prospects to the booth, despite concerns about competition
- The significance of follow-up post-event and utilizing tools like the Visit Connect system
- Selecting the right team members for the booth, focusing on their contribution and engagement skills
- Effective communication techniques, such as asking open-ended questions to engage visitors
- Creating a welcoming atmosphere at the booth through smiling faces and positive energy
Listen to the podcast here:
